We build data pipelines, attribution models, and custom analytics for DTC brands. Unify Shopify, paid media, email, and every other source into one warehouse. Know where your money goes and what's actually working.
We work with DTC brands doing £1M–50M in revenue who've outgrown spreadsheets and don't trust their current numbers.
Pull data from Shopify, Meta, Google Ads, Klaviyo, TikTok, Amazon — wherever you sell and market — into a single warehouse. Clean, modelled, and queryable. No more logging into twelve platforms to get one number.
Last-click attribution is lying to you. We build Markov chain and data-driven models that show which channels actually drive purchases — incrementality, not just credit. Stop making budget decisions based on platform-reported ROAS.
Know which customers are actually valuable. We build cohort analyses, lifetime value models, and retention tracking so you can see how acquisition quality changes over time — and stop optimising for one-time buyers.
Dashboards built around the decisions you actually make. Not fifty charts nobody looks at — just the numbers that matter, updated automatically, accessible to your whole team.
Inventory forecasting. Custom API integrations. Subscription analytics. Data migrations. If it involves your data and doesn't fit a standard box, we build it. Every business has unique problems — we solve them.
Your data infrastructure evolves as your business grows. New channels, new metrics, new questions. We maintain your pipelines, add new data sources, and build whatever you need — on demand, every month.
Everything goes through BigQuery. Reproducible, auditable, no black boxes. You own your data, not a SaaS vendor.
Platform-reported numbers are self-serving. We build independent models that show incrementality — what actually caused a sale.
We audit in a week. Build in 2–6 weeks. You see results fast because we've done this for dozens of e-commerce brands and know the patterns.
From raw API extraction to the dashboard your CMO opens every Monday. One team, no handoffs, no finger-pointing between vendors.
Their Meta Ads manager and Google Ads were both claiming credit for the same conversions. We built a Markov chain attribution model that revealed 35% of their spend was going to channels that weren't incrementally driving sales. After reallocation, ROAS improved by 28% within two months.
Data lived in Shopify, Meta, Google Ads, Klaviyo, a subscription platform, and three spreadsheets that nobody trusted. We built a centralised BigQuery warehouse with automated pipelines, pulling from 14 sources. Their weekly reporting meeting went from "arguing about which numbers are right" to "deciding what to do next."
Chronic overstock on slow movers, frequent stockouts on bestsellers. We built a demand forecasting model using historical sales, seasonality, and marketing calendar data. Inventory turns improved, cash stopped being tied up in product sitting in a warehouse.
Sound like problems you have?
Book a 20-min data triageA live sample of the analytics dashboards we build. Real structure, real queries — not mockups.
Revenue, marketing attribution, cohort analysis, and operational metrics — the kind of single-pane view we build for every client. Interactive, auto-refreshed, built on BigQuery.
Reliable data, low maintenance, fast queries. We pick tools that scale with your business and don't lock you in.
No hourly billing. No scope creep surprises. You know what you're paying before we start.
No. We build the data infrastructure they use. Your media buyer still buys media. Your analyst still analyses. They just finally have numbers they can trust.
Read-only access to your ad platforms, Shopify, email tool, and whatever else we're connecting. We use least-privilege access — no customer PII is copied unless explicitly required and agreed.
Those tools answer some questions. We answer the ones they can't — or the ones where they give you conflicting answers. We also build the underlying warehouse that makes all your data queryable and joinable, which no off-the-shelf tool does well.
That's usually where we start. The audit identifies what's broken, and the build phase fixes it. Most clients come to us because they know their numbers are wrong but don't know why.
Yes. We integrate with whatever you're already using. If something needs replacing, we'll tell you — but we don't rip things out for the sake of it.
Usually within a week. Audits take about a week to complete. Build projects take 2–6 weeks depending on complexity. You'll see working output within the first sprint.
20 minutes. Tell us what's broken, we'll tell you what it takes to fix it. No sales pitch, no slide deck — just a straight conversation.
Book a 20-min data triage